Dootch

In one of the sites I’m working on, there is a large featured image that is different for each product page, but is the same for the rest of the pages on the site. Heres how I did it. 1. In each page where you need a different featured image, go to the options tab, [...]

I remember in uni, we had a topic about “expectations”. Firstly, through marketing communications, the marketer sets the expectation for the product or service. If you deliver on the expectations, the customer is satisfied. If you under deliver on expectations, the customer is dissatisfied. If you over deliver on expectations, the customer is pleased, happy, [...]

I was talking to someone today and the conversation touched on the topic of poker. I played a lot of poker during my uni years and while I wasn’t earning massive amounts off it, I made over 30k in about 2 years. Without knowing my background, the person I was talking to said something to [...]

Reading books is something i love doing and wish I would do more of. Over the last couple of days I’ve been in a bit of a reading frenzy and read 37 Signals’ new book Rework by Jason Friend and David Heinemeier Hanson and “Click” by Ori and Rom Brafman and I thought I’d share [...]

I was speaking to a friend yesterday about making a website for a motel. I was saying that of all mum/pop type businesses, motels have got the most to gain from a good website and search engine marketing, but that a lot of them have shitty websites that are not SEO’d. While I would say [...]

So today, the iPad was released in Australia. I want one, so I went to an electronics store and asked for one. The shop assistant looked at me like I was weird. They didn’t have them in, and didn’t know when they were getting them in. So I went to another electronics store. This one, [...]

Lately I’ve been focusing a lot on vec3t projects and on the ecommerce stores. Since freelancing still makes up the lion’s share of my income, and since I want more money, I’ve decided I’ve got to lift my freelancing game. I am not optimal in a number of ways at the moment. I don’t bill [...]

When I was a kid, whenever I asked for something that my parents didn’t want to give me yet, they’d always say things like “people who ask don’t get” and “you get what you’re given”. It never made a lot of sense to me but I heard a story the other day that really made [...]

So about three months ago now myself and my e-commerce business partner Dave took over at Clock Central and we also launched Board Game Central. I thought now would be a good time to reflect on the things I’ve learned so far. 1. Price is king. At first we tried raising prices and adding a [...]

I’ve written before about how turning down clients is necessary to grow as a freelancer, but today I want to focus on signals that alert you that this job might be a good one to turn down. 1. The client is quote shopping. Government departments are great at this. They send you an email with [...]