Dootch

I’m going to open Lukevdp.com by addressing it’s very premise. That is, why does every small business need a website? Ok, ok, so the title is slightly exagerated. I’m not going to pretend that your local milk bar will benefit from a website. Having said that, I think the following reasons I put forth will [...]

This article is taken from the second issue of the monthly VDP Websites newsletter.  If you can be found on just one map, make it this one A lot of effort goes into search engine optimisation. As you will have seen in my 3 part series “Reach the top in local search“, it’s a long process [...]

In part one of this series, we looked at keyword research, and in part two we looked at onsite optimisation. This article will deal with “offsite optimisation”. Offsite optimisation is the process of making your website an authority. The way to do this is to get other websites to link to your website. Google sees [...]

So you have a website. It’s a great looking website, it has relevant information set out in a clean manner that is easy to follow. It has calls to action and entices visitors to take action. But there is just one problem… It doesn’t get any traffic. Such is the case for many small business [...]

This week I have find myself getting a little bit bored doing my freelancing work. Productivity is variable, you can’t be productive all the time, and forcing yourself to be is fighting human nature. There’s nothing wrong with having a week that is not so productive. There is nothing wrong with a week where you [...]

As freelancers, we take on substantial risk. We’re entitled to receive extra reward, be it freedom, or money, or both. In my experience, the hard part in raising prices isn’t asking for the higher amount, it’s convincing yourself you’re worth it. Once you’ve sold yourself on the idea, it’s pretty easy to continually increase your [...]

Appearing strong has it’s benefits. Being perceived as an expert by your client allows you to get your ideas listened to, create better outcomes, charge more, and grow your business. Here are 4 tips that will make you appear stronger. 1. Know your stuff Let’s face it, you can never work from a position of [...]

This article is part two of a three part series. If you haven’t already, read part one: keyword research before reading this article. If you know about onsite optimisation and want to skip forward, you can go to part three: link building. After reading part one, you should have a list of three or four keywords [...]

In yesterday’s SMH, there was a great article about “Thinking Outside the Box” for small business owners. It’s always great to get new perspectives, and here are some points from the article that I thought were worthy of mentioning here. “In these sorts of economic circumstances a lot of businesses fall into the trap of [...]

WebSwagger is a small business web design and marketing firm based in the USA. WebSwagger have recently launched a campaign that is a great example of how to develop and use your brand to boost sales. This is what WebSwagger have done.