WebSwagger – Clever branding and marketing example

11. Dec, 2008 1 Comment

WebSwagger is a small business web design and marketing firm based in the USA. WebSwagger have recently launched a campaign that is a great example of how to develop and use your brand to boost sales. This is what WebSwagger have done.

  • Created a short and entertaining video (below)
  • Tied the video into their brand by using their mascot (Web Swagger the pirate and his pet parot)
  • Used the video to increase sales by offering a discount to customers who mention their video
  • Issued a press release about their video. I’m not sure how large the press release was but it reached me (albeit via the internet) in Australia

WebSwagger have also linked to the video prominently from their website. This is going to help them brand themselves to potential customers that come through another marketing source.

Here is the video:  

 

What do you think of the WebSwagger campaign? Post your answers in the comments

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One Response to “WebSwagger – Clever branding and marketing example”

  1. Mikey McCorry 12. Dec, 2008 at 12:48 am

    Oh yeah, everything is much better with puppets and pirates. All it needed was zombies, ninjas and monkeys, but I fear that much awesome in one video would destroy the internet.