How I got 250% more leads 466% cheaper

01. Jun, 2009 0 Comments

These aren’t just numbers that I plucked from thin air, like how you hear people say “This is how I made $12,785 in 3 days”. This is a real case study of one of my clients that we setup an Adwords account for.

The great thing about Adwords is that you can setup an account that is profitable, and once you’ve done that, you can improve it exponentially. I’m going to detail exactly what we did to get these results.

The campaign is split into 6 ad groups with about 10 keywords in each group. It’s a niche industry and the ad groups and keywords are targeted and the campaign is well setup like you would expect.

The campaign structure stayed the same the whole time. The only thing we did change in terms of the keywords was the bid amounts.

We’ve run this Adwords campaign three times for a period of a month or two each time. Let’s have a look at the results of each campaign, and what was difference between them.

Initial Campaign

In the initial campaign, we sent all traffic to the home page of the website.

Adwords Campaign 1 Conversions

Second Campaign

For the second campaign, we changed a few bid amounts, but that was the only thing we changed in the Adwords account.

What we did do was create a landing page. We used the same methodology as we did in the article I wrote about designing landing pages.

Just by creating a good landing page and directing traffic to that, it increased the conversion rate by 230%

Adwords Campaign 2 Conversions

Third Campaign

This latest campaign has just finished. The client is in an industry that has been hit hard by the recession.

So we created a special, time sensitive offer on the landing page.

The offer was a bundled package that is a bit of a “taste test” for potential customers.

Adwords Campaign 3 Conversions

The customers loved it. Conversions shot up even more, conversion rate went higher, cost per conversion came down.

All without changing the Adwords Account

These results came without even changing the Adwords Account. The only changes we made to the campaign, were to the page that the Adwords was directing traffic to.

I think that really illustrates the effectiveness of being targetted, and testing your landing pages.

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