Collecting testimonials

02. Feb, 2010 3 Comments

As a web designer, I’m always advising my clients to maintain a library of photos. Whenever they complete a new job, get some photos of it. Whenever they bring out a new job, get some photos of it. I tell them to constantly keep their library up to date, because it makes it so much easier when doing any advertising.

As freelancers, our library should be of testimonials. Since late last year, once a site is completed, I’ve been asking my clients to provide a testimonial. The testimonial sits near the screenshot of their website on my portfolio. Experience and our previous success is what we sell.

Real testimonials work. They show prospects that you can fulfill objectives. They show prospects that you make happy customers. They bring a more personal aspect to your site, and they give the prospect something they can relate to.

Are you collecting testimonials?

If you enjoyed this post, make sure you subscribe to my RSS feed!


Related posts:

Twitter Digg Delicious Stumbleupon Technorati Facebook Email
Freelancing, Marketing
, ,

3 Responses to “Collecting testimonials”

  1. Mikey McCorry 02. Feb, 2010 at 3:23 pm

    Good advice. I’ve always believed that testimonials was one of the strongest forms of advertising.

    I’ve been collecting testimonials from clients where I’ve felt the process has gone smoothly, and from the rest, I ask for a bit of informal feedback to help identify process that could be improved.

    I’m not really using the testimonials very much at the moment, but I plan to soon, and it’s nice to know I have a collection of glowing words to help drive the sale.

  2. Luke 02. Feb, 2010 at 3:53 pm

    Thanks Mikey.

    On a side note I’ve just been looking around a bit further and found some sites that really leverage their testimonials.

Trackbacks/Pingbacks

  1. Freelance Philosophy Friday 5: Relationships are resources | 6 Figure Freelancing - 05. Feb, 2010

    [...] Get testimonials. At the end of every job, ask for them. Ask for them to be as specific as possible. Display them on your site and in your proposals. Take a leaf out of conversion-rate-experts.com’s book. They have so many awesome testimonials that you would hire them in an instant. [...]