Timing and selling to small business

11. Feb, 2010 0 Comments

I’ve just gotten back from a short break in Metung, and had a bunch of calls to follow up.

One was a new lead that called on Monday. I called back, stated who I was and where I was from, and mentioned that I was returning a call. The guy said back to me “Ah sorry I’ve already figured something out, thanks anyway”.

I’ve also been in a situation where I returned a call almost instantly, setup a meeting, and was told during the meeting that they had contacted 5 other website designers, but none had called them back yet. By the next day, I’d already pitched and won the job.

Being quick to respond to leads shows them you’re on top of your game.

Being quick to respond shows that you’re excited about getting their business.

Being quick to respond gives you an advantage over your competition.

It’s not just the initial call where it helps to be speedy.

I like to setup meetings as soon as possible, and get the proposal out quickly after that as well.

Being speedy helps build momentum and excitement, shows you’re responsive, and ultimately, helps seal the deal and win the work.

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