Dootch

With so many people now using the internet to find products and services, the question is no longer “if you should get a website”, its “what should be on my website”. For those that are still not so sure, I’ve compiled a list of the top 8 reasons your company should have an effective website. [...]

Ad text is an important part of creating an Adwords account. A good Ad text increases CTR, and increases quality score. Here are some tips on how to write better ads. 1. Keyword in title Having your targeted keyword in the title is very important because it will show up bold (Google highlights the used [...]

One of the most commonly asked questions about Google Adwords is relating to Quality Score. This article will cover everything you need to know about Adwords Quality Score to start optimising your campaigns. What is Adwords Quality Score? Adwords Quality Score is Google’s method of measuring how effective your ad is for a given keyword. [...]

Websites are an extremely cost effective tool when compared with other tools in a marketing communications mix. This article is a case study of a real business that illustrates just how effective a website can be. Company Xyz is a service provider in a highly competitive industry. Like all good companies, Xyz provide excellent customer [...]

There are many Web Design companies around today that know how to design an appealing website – but don’t understand what their clients really want from a website… Profit! There are various techniques that skilled web designers are aware of that will make a website sell. 1. Have an easy to use website. Simple and [...]

Adwords has become the first point of call when it comes to pay per click advertising. Yet many advertisers are throwing money down the drain because they are making one of these mistakes. 1. Not targeting specifically enough – This mistake is by far the most common. A perfect example is a digital camera retailer [...]

Choosing to buy the website Like a lot of entreprenuers, every now and then I find myself taking a look at the sitepoint marketplace. Not really because I’m looking for a website to buy. More just because it’s an interesting place to look. It’s a great place to learn how to value websites, and it’s also [...]

Wording follow up emails can be tricky sometimes. You don’t want to appear desperate, you don’t want to be pushy, but you sure as hell want to get paid. I like to personalize all my communications, but I make an exception for payment reminders. In that case, I like the customer to know that they [...]

I was reading John O’Nolan’s great post on how to kill your business: 30 day payment terms. Fantastic post, written by a guy with an elegant writing style, and I agree with it completely. In fact, I more than agree with it. I don’t give 7 day terms, I give 0 day terms. As soon [...]

This document helps me during the pitch or kick off meeting to explain to clients the process of creating a website. It shows them the process involved, and also helps them get an idea of what they need to do by when. You can download the website creation process template here (20kb docx). Feel free to [...]