Tag Archives: benchmarking

Benchmarking is bogus

For tiny businesses, benchmarking is bogus. Most freelancers are tiny businesses. It doesn’t matter what freelancer A is charging. It doesn’t matter what net profit ratio freelancer B is making. You shouldn’t set targets based on what other people are doing. You should set targets based on what you can do and what you want [...]

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The only competitor that matters

As I mentioned in my post about benchmarking, freelancers that do the same work as us are rarely competitors. In fact, the only time they are competitors is when they’re bidding on the same job. I’ve found that only rarely happens, especially if you’re like me and avoid wasting time quoting for quote collectors. Anyways, [...]

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