Tag Archives: client focused

Freelance Philosophy Friday 4: Treat your clients like they are your boss

It’s great as a freelancer to not have a boss. Bosses can be bastards. But in reality, instead of having one boss, we have lots of bosses… our clients. I don’t mean they’re our bosses in the way that we have to do everything they say, but I mean it from the point of view [...]

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Making repeat sales by identifying opportunities

A large part of effective freelancing is effective selling. While we might think we are designers or writers, we are actually salespeople. Here’s an example of a repeat sale opportunity that could easily go begging. A year or two ago I made a simple website for a small magazine. It’s just a basic website with [...]

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You aren’t designing for yourself

One thing I find a lot of freelance designers, especially young designers, have trouble with, is the concept of designing for clients. I recently had contracted a designer to design a website for a client. The designer didn’t like the look of the clients logo, so he made some changes to make it fit with [...]

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