Dootch

Finding the right price as a freelancer is hard. It’s hard because we are so involved in our business, that it becomes difficult to take a step back and take an objective look at what we’re doing. What is price optimization? Price optimization is the process of getting your prices to the point where you’re [...]

For tiny businesses, benchmarking is bogus. Most freelancers are tiny businesses. It doesn’t matter what freelancer A is charging. It doesn’t matter what net profit ratio freelancer B is making. You shouldn’t set targets based on what other people are doing. You should set targets based on what you can do and what you want [...]

As I mentioned in my post about benchmarking, freelancers that do the same work as us are rarely competitors. In fact, the only time they are competitors is when they’re bidding on the same job. I’ve found that only rarely happens, especially if you’re like me and avoid wasting time quoting for quote collectors. Anyways, [...]

As freelancers, we take on substantial risk. We’re entitled to receive extra reward, be it freedom, or money, or both. In my experience, the hard part in raising prices isn’t asking for the higher amount, it’s convincing yourself you’re worth it. Once you’ve sold yourself on the idea, it’s pretty easy to continually increase your [...]