Dootch

Finding the right price as a freelancer is hard. It’s hard because we are so involved in our business, that it becomes difficult to take a step back and take an objective look at what we’re doing. What is price optimization? Price optimization is the process of getting your prices to the point where you’re [...]

Philosophy Friday: Every Friday, I take a piece from my philosophy and explore it a little further When entering a relationship with a client, I always have a few objectives. To be perceived as an expert, to appear professional, to build rapport, to build trust. To freelance from a position of strength. Having all those [...]

A large part of effective freelancing is effective selling. While we might think we are designers or writers, we are actually salespeople. Here’s an example of a repeat sale opportunity that could easily go begging. A year or two ago I made a simple website for a small magazine. It’s just a basic website with [...]