Dootch

I’ve just gotten back from a short break in Metung, and had a bunch of calls to follow up. One was a new lead that called on Monday. I called back, stated who I was and where I was from, and mentioned that I was returning a call. The guy said back to me “Ah [...]

Finding the right price as a freelancer is hard. It’s hard because we are so involved in our business, that it becomes difficult to take a step back and take an objective look at what we’re doing. What is price optimization? Price optimization is the process of getting your prices to the point where you’re [...]

As I mentioned in my post about benchmarking, freelancers that do the same work as us are rarely competitors. In fact, the only time they are competitors is when they’re bidding on the same job. I’ve found that only rarely happens, especially if you’re like me and avoid wasting time quoting for quote collectors. Anyways, [...]

I was reading John O’Nolan’s great post on how to kill your business: 30 day payment terms. Fantastic post, written by a guy with an elegant writing style, and I agree with it completely. In fact, I more than agree with it. I don’t give 7 day terms, I give 0 day terms. As soon [...]

Philosophy Friday: Every Friday, I take a piece from my philosophy and explore it a little further When entering a relationship with a client, I always have a few objectives. To be perceived as an expert, to appear professional, to build rapport, to build trust. To freelance from a position of strength. Having all those [...]

A large part of effective freelancing is effective selling. While we might think we are designers or writers, we are actually salespeople. Here’s an example of a repeat sale opportunity that could easily go begging. A year or two ago I made a simple website for a small magazine. It’s just a basic website with [...]

Appearing strong has it’s benefits. Being perceived as an expert by your client allows you to get your ideas listened to, create better outcomes, charge more, and grow your business. Here are 4 tips that will make you appear stronger. 1. Know your stuff Let’s face it, you can never work from a position of [...]